By Harm G. Schröter (auth.)
One of the most beneficial properties of the realm economic climate because the past due 19th century has been the growing to be dominance of the yank economic climate in either quantitative and qualitative phrases. features of this improvement - e.g. clarification or the world-wide diffusion of Coca-Cola - were researched, yet mostly in isolation. Americanization of the ecu financial system provides a complete but compact survey of the expansion of yank monetary effect in Europe because the Eighteen Eighties. 3 unique yet cumulative waves of Americanization are pointed out. Americanization was once (and nonetheless is) a posh technique of technological, political, and cultural move, and this evaluation explains why and the way the us and the yank version of business capitalism got here to be approved because the dominant paradigm of political financial system in present day Europe.
Americanization of the ecu financial system summarizes the continued dialogue by way of enterprise historians, sociologists, and political scientists and makes it obtainable to all kinds of readers who're drawn to political and fiscal development.
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Extra resources for Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1880s
Generally, Rotary’s expansion into Europe was quite successful. In some countries it could build on predecessors. For example, in Switzerland a couple of businessmen founded the Swiss Friends of the USA at the end of the First World War. When Rotary International‘s “special commissioner”, F. W. Teele, arrived in Switzerland in 1923 to establish a club, he could build on this group. In only four years Rotary 30 CHAPTER 1 International had established 18 clubs in the country with more than 600 members in all.
Siemens warned against an uncritical “Americanism”, a standardization and simplification that contradicted German individualism. Yet he also recognized that this individualism had unhealthy aspects which should be resisted in the areas of industrial production and consumption. The differentiated approach of Köttgen and Siemens was quite representative of European business attitudes. There were, of course, persons such as Hugo Prager, head of the first Swiss Rotary Club, who admired the USA without any trace of criticism.
In France, Taylorist rationalization had to compete against an indigenous theory of management formulated by Henri Fayol. The practical organization of the firm formed the core of Fayol’s ideas, and since this focus paralleled that of Fordism, the transfer of American practices to France was limited. In most cases European managers picked out pieces from whatever was on offer; comprehensive transfers were rare. One such example was the leading German rubber producer and tire maker, Continental-Cautchouc-Compagnie AG.
Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1880s by Harm G. Schröter (auth.)